Over the past few days, we've seen Creative shares (SGX: C76) rocket from $1 to $9+, and drop back down to $7+. To those employees of Creative, better sell now while you can. To those who managed to catch this crazy 8x increase, congratulations! Being in my 30's, my investment strategy is to accumulate excellent companies and below average prices. The reason why Creative's shares have appreciated so much is due to the introduction of their "Super X-Fi" technology, details can be found at their website here. In short, they claim users who attach their dongle to any pair of existing headphones can experience a full surround sound. MSRP at USD150. On their operating profit, Creative in the 2Q ended December posted a net loss of US$4.2 million, narrowing from its US$6.5 million loss a year ago. Seems to me they are betting the house on the success of this SXFi technology and the share punters seem to follow suit. ...
To document and reflect on decisions in my life. To generate passive income and invest for the long term. A lifestyle and documentary blog by Mr EOR.